Copywriter & Copy Editor | October 2016-June 2019
D2C Copywriting, Branding, Growth Marketing, Editorial
Digital: content strategy, brand development, and culture/internal communications, including weekly newsletter; Amazon webshop concepting and launch; writing for paid, social, video, email, podcast, subscriber content
Editorial: final review of print and digital assets, including website, coffee cards, CPG packaging, and OOH. Writing and maintaining editorial calendar for lifestyle blog with 4-8 original posts per month. Travel to production facilities, cafes, and farms for interviews/photo shoots. Pitching, writing, and editing for product, e-commerce, and social, including subscription service, partnerships, product launches, weekly newsletter, brew guides, customer support, and more.
Holiday Lookbook 2017
Kenya Embu Gikirima Email Slice
Holiday Lookbook 2018
Copy, editorial, and shoot direction for blog: “Farm Feature: In the Field with Good Land Organics,” 2017
Coffee Card: Colombia Popayan Spring Harvest, 2017
Coffee Tasting Guide, 2018
Cold Brew One Sheet