Copywriter | August 2020-June 2021
D2C and B2B Branding, Growth Marketing, UX Writing, Programming, PR, Social
Core Responsibilities
Digital: website landing and product pages, retail flow/experience, nanobars
Email: campaigns for product launches, content, and retail
Social: content for Instagram, Twitter, TikTok, and Facebook
Growth: paid ads for Facebook and Instagram
OOH: Times Square Blipboard campaign development
PR: partnership development, account management, launch promotion
Performance Highlights
COTY Email Promo (December 2020): OR: 46%, CTR: 11%, product sold out
Sophisticated and Spicy Oud Launch (Spring 2021):
email: OR: 52%, CTR: %14
site traffic: + 73%
Website
Landing: Wild and Botanic Cologne
Dark yet radiant, clean yet rugged, distinct but versatile, Wild and Botanic is subtle when it’s needed—and bold where it counts.
Product: Sandalwood Foaming Gel
Product: Brightening Eye Cream
Work hard. Play hard. Look fresh. This illuminating formula brightens dark circles and depuffs under eye bags.
Product: Desert Runway Candle
Product: SPF Face Sunscreen
The best skincare routines rise and set with SPF. Our Face Sunscreen is designed with every skin tone and lifestyle in mind to keep you safely sunkissed.
Product: Dark Rum Hand Wash
SL: Introducing: The Scent of Fall
Preview: 🍊🌿💮 Sophisticated & Spicy Oud, now available for limited time…
SL: Introducing the Cologne of 2020
Preview: and the winner is...
SL: Tailored grooming will change their life
Preview: turn up
