Hawthorne

Copywriter | August 2020-June 2021

D2C and B2B Branding, Growth Marketing, UX Writing, Programming, PR, Social

Core Responsibilities

Digital: website landing and product pages, retail flow/experience, nanobars
Email: campaigns for product launches, content, and retail
Social: content for Instagram, Twitter, TikTok, and Facebook
Growth: paid ads for Facebook and Instagram
OOH: Times Square Blipboard campaign development
PR: partnership development, account management, launch promotion

Performance Highlights

COTY Email Promo (December 2020): OR: 46%, CTR: 11%, product sold out
Sophisticated and Spicy Oud Launch (Spring 2021):
- email: OR: 52%, CTR: %14
- site traffic: + 73%

Website

Landing: Wild and Botanic Cologne

Dark yet radiant, clean yet rugged, distinct but versatile, Wild and Botanic is subtle when it’s needed—and bold where it counts.

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Product: Sandalwood Foaming Gel

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Product: Brightening Eye Cream

Work hard. Play hard. Look fresh. This illuminating formula brightens dark circles and depuffs under eye bags.

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Product: Desert Runway Candle

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Product: SPF Face Sunscreen

The best skincare routines rise and set with SPF. Our Face Sunscreen is designed with every skin tone and lifestyle in mind to keep you safely sunkissed.

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