Senior Copywriter | June 2021-Present

D2C/B2B (Hilton, Southwest Airlines, Progyny) Branding, Lifecycle & Growth Marketing, Content Strategy, Programming, PR

Core Responsibilities

  • Social Media: writing and reviewing social content (IG, FB, TikTok) for brand and medical accuracy.

  • Email: strategizing and writing for growth, lifecycle, ad-hoc, promo, and product

  • Paid: writing and iterating static/motion paid ads for evergreen and special campaigns

  • Print/OOH: strategizing and writing brochures, ads, mailers, postcards, and OOH LIRR/Metro North campaign (2023).

  • Blog, clinical, events, and freelance management: pitching, researching, interviewing, writing, editing, and producing medically accurate copy and content for blog, white papers, and promo/programming for live/virtual events.

Performance Highlights

  • Mental Health Awareness (Spring 2022): +8k national leads, +2700 NY leads (35% over goal), +75 CVR

  • Transition to Organic Social (June-Dec 2022): site traffic +169%

  • Newsletter Takeover (Aug-Dec 2022): OR +89%, lead CTR +59%, CVR + 35%

  • Blog SEO Refresh (Aug 22-March 2023): HP visits +4%, site visits +11%

  • Messaging Refresh (June-Dec 2023): +~5k leads (paid, email, blog)

“Davey has an unparalleled ability to synthesize complex material and turn out copy that’s attention-catching, easy to follow, and enjoyable to read.”
— 2023 Performance Review

Email

  • Does Parsley prescribe medications like Ozempic? | 👀 How they fit into our root-cause approach

    View Email

  • 7 tasty foods that pause aging | When it comes to longevity, it’s what’s inside that counts

    View Email

  • NY & CA Residents: Membership fees for as little as $69 | Pay $69/month or $769 for the entire year

    View Email

  • Is your fatigue normal? | How to go deeper and find the root cause

    View Email

Website

Landing: Membership

Go to page

Landing: Mental Welbeing

Go to page

Social Media

Paid

  • Mental Health Awareness Month (2022)

  • Pinterest Paid, 2022

  • Paid Retargeting, 2022

  • Evergreen Paid, 2022

Print/OOH

  • White Paper, "State of Health of Women in the Workforce," 2023

  • Promo Mailer, PH x Flex, 2024

  • Direct Mail, Hilton Enrollment, 2023

  • Flyer, BBraun Enrollment Webinar, 2023

OOH: LIRR/Metro North, 2023

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